The company apple has evolved their logo over many years to keep it relevant and modern with the every changing current of society. Most people don't think much into the hidden meaning behind the apple but it's there. Even their first logo was related to an apple because it had Isaac Newton in, and when he discovered gravity and colours from an apple falling on his head. This logo was short lived though as rob janoff soon changed it to the simple design of an apple with a bit taken out, which was multicoloured. But again the times changed and the apple logo had to become more modern more simplistic. It first became monochrome but now it alternates between aluminium and White. Over the years it's become more modern and it's so well known now that the company doesn't even have to put their name next to it, because the apple is iconic on its own already.
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My next company is nike. The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson. The name nike was placed over the tick using a typeface that involved serifs. It then changed to San-serifs a more bold typeface with the tick placed underneath. The colour scheme changed when the third modified logo came about, to red and white, the logo had also been placed In a box. Till finally we come to the logo we all know today with is the simple red tick. The name nike is mo longer needed because it's automatically associated with Nike. The hidden meaning behind the tick isn't very clear, people have different assumptions.
My final company is the wwf and their famous panda logo what was inspired by the giant panda chi-chi. The first sketches were done by sir Peter Scott, they wanted an animal that was endangered but loved by all. It also had to have a big impact on black and white to keep printing costs down. Then over the years the logo has been tweaked to become more modern and sleek. Gone are the big bulky black lines they're replaced by the simple white back ground, the rough sketches have become softer the lines more carefree but precise. Even the shape has matured and grown to look more like a panda so it's easily recognised. And now it's one of the most well known logos of the century.
