my poster design

For my poster design I edited it on photoshop. The process was fairly easy I just played around with layout and type faces till I was happy. For the logo I just cut and pasted it across. The tricky part to my poster design was my graphic image was too big for the scanner so I had to scan it in two pieces then merge them together using the clone tool. Which works by pressing the alt key to select colour and then copying that information to your desired area. To get rid go any imperfections within the piece. I then played around with layout and type. Below are the experiments I conducted. Each are produced with the simple tools of select, type and cut and paste. 

logo design

My logo experiment started off with just using pen and pencil to come to this desired outcome. It took a lot of editing like making the body more rounded and simple, even debating whether to keep the feet. So I drew out my logo ,multiple times until I was happy with the outcome. Once that was done I edited it on illustrator.

First I scanned in the logo then creating a new layer I basically copied each line using the pen and anchor tool. Then filling in certain areas black with the fill tool.

I created new layers for each section of my logo, I kept referring back to my original copy and making slight adjustments to make it look more modern and sleek. One change I made was with the flippers instead of outlining it like I originally had I just left it with the black area so my logo appeared simplistic. I also added colour to the tag so it would stand out against the black and white.

This is my finished logo before I played around with background colour. Below are some of the tester samples. I used the shape tool to create a simple circle around my logo and filled it with different colours. I also tried changing the white within the penguin to a different colour. To do that I just had to select the areas I wanted changed and fill them. For my final logo design I chose to put a grey circle around the penguin to give a modern and simplistic finish.

Screen printing

SCREEN PRINTING

Screen printing is a printing technique that uses a woven mesh stretched over a wooden frame to support an ink-blocked stencil to receive a desired image. Ink is moved across the mesh using a squeegee. The squeegee forces the into into the mesh openings transferring the design onto the surface beneath. There are two different types of stencils photographic and paper. To print a photographic stencil the mesh is coated with a light sensitive emulsion which when dries blocks holes in the mesh. To expose one onto a coated screen the image needs to be a positive image printed on either acetate or folex. to achieve a good quality image the design needs to be solid black. This film positive and the screen are exposed to uv light. The screen is than washed with a jet to reveal the image. Then using a squeegee and acrylic mixed with a printing medium, its pulled across the mesh to reveal the image. 

We used this technique to achieve a basic understanding of how posters can be created. 

EQUIPMENT:

- Squeegee

- Stencil ( news paper) 

- Photographic stencil

- Screen (mesh and wooden frame)

- Acrylic paint mixed with printing medium. 

- Cutting mat and craft knife

Method:

1. First you need draw you stencil on news print, then using a craft knife carefully cut out your stencil.
2. Then using brown tape, tape up around the edges of the frame and any parts you don't want printed. Make sure to cover your area with news paper. 
3. Place your paper under the frame. 
4. Apply the ready mixed acrylic, close to the area you want to print but not on the design.
5. Than either using clamps or getting someone to tightly told the frame, pull the squeegee at a 45 degree angle towards you in a firm motion. Make sure the pressure is even. 
6. Carefully remove the screen from the paper underneath, put the print on a drying rack. 
7. Take the tape off your screen and put any excess ink back into the pot and wash the screen. 
8. Make sure you keep your area clean. When you're not printing clean the screen, if you don't the ink will dry out.

Method for photographic screen:

1. The methods are exactly the same except you don't need to do a stencil.

Health & Safety 

• Keep room well ventilated 
• Do not inhale the pigments/chemicals 
• Keep your area clean and tidy

Shepard Fairey is an American contemporary street artist, who emerged from the skateboarding scene. He is best known for this posters produced during the election in america for Obama.  He uses simple colours such as black, white and red. His work combines elements from graffiti, pop art, buisness art and marxist theory. His main mediums are often stencilling, collage and screen printing, to produces very bold pieces of work that relate to the problems facing the world in the current times. He is very much an important artist to look at when it comes to creative advertisement, although he has been done for plagiarism, there isn't a defined line between his work and Andy Worhol, who is now a celebrated artist.